Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 140: Paid, Owned, and Earned Media - Part 2 of 3 | Ep. 140
We’re jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today’s topic is all about earned media: what it is and how it can help you.
A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach.
HIGHLIGHTS:
- Learn what earned media is
- Discover why it is critical for your business
- Understand how your audience can help you
- Find out ways to gain earned media
QUOTES:
"Your job is not to convince your audience to consume media. Your job is to expose them to your content and your message."
"The best way to think of earned media is as word-of-mouth and exposure on other people's channels. These are the things other people say about you."
"Earned media builds trust through association."
"Instead of you having to find audiences that have never heard of you, which we call cold audiences, someone else has warmed up the audience for you."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!