Ladeja Godina Košir is the founder and managing director of Circular Change and Chair of the Coordination group for the European Circular Economy Stakeholder Platform (ECESP) in Brussels. In her home country of Slovenia, she co-wrote the first roadmap towards Circular Economy. With Tim Janßen, co-founder and managing director of Cradle to Cradle NGO, she discusses Cradle to Cradle and how this innovative approach can be implemented on a European level towards the European Commission’s Action Plan for Circular Economy.