Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level. Hosted on Acast. See acast.com/privacy for more information.
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episode 234: #235 Simon Griffiths: Who Gives A Crap
Simon Griffiths is the co-founder and CEO of Who Gives a Crap, a toilet paper subscription startup that builds toilets in the developing world. Simon launched the business in 2012 with a crowdfunding campaign where he live-streamed himself sitting on a toilet for 50 hours, which attracted global media attention and generated 2.5 million social media hits. Since launching, Who Gives A Crap has tripled in size year-on-year, largely relying on word-of-mouth to fuel its growth.
This year they had an incredible 1000% spike in sales due to Covid-induced panic buying and have donated nearly $6 million to charities that provide access to clean water and sanitation in developing countries. I ask Simon how in many ways 2020 has been the perfect storm for Who Gives a Crap, in terms of the demand for the product, the fact that they’re a direct to consumer business and that the company was set up to allow the team to work remotely, and how he has democratised philanthropy through his business.
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Hosted on Acast. See acast.com/privacy for more information.