Inside Outcomes: the podcast for strategists and the strategy execution community

For this new episode, we are going on an international trip to take a closer look at WeTransfer's OKR journey. 

We invited Tom Goulooze - Team Coach and Facilitator at WeTransfer -  to talk about the first and second OKR introduction at WeTransfer, a Dutch file transfer service firm. Their initial OKR implementation posed a great challenge nonetheless, they then decided to reinvent their process and deal with all difficulties. In 2020 they dared a second launch. 

During this detailed and insightful "case study", you will hear a lot of different examples on how to deal with initial disappointment and how to challenge failed endeavors the right way. We are tackling topics like measuring the ROI of the OKR program, accountability, management buy-in, and how Tom established useful company rituals at WeTransfer.

Tom's book recommendations: 

Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKRs by Paul R. Niven and Ben Lamorte

Coaching Agile Teams by Lyssa Atkins

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