Micromobility Industries first defined and now curates the future of urban transport that comes from small electric vehicles. Ride AI is now the focusing force of our industry as we explore how artificial intelligence will change the way we move. Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-Hosts of the show include Horace Dediu, Oliver Bruce and James Gross.
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99: The biggest micromobility subscription service out there - Richard Burger, co-founder of Swapfiets
This week Oliver interviews Richard Burger, co-founder of Swapfiets, the largest bike subscription service in Europe. With more than 220,000 subscriptions and growing rapidly, it’s a great discussion on solving the job-to-be-done for biking/micromobility, as well as the challenges and opportunities of operating large service business at scale across 6 (soon to be 7) countries. Specifically, they cover: - The context of the existing bike ownership experience in the Netherlands that gave rise to paying 16 euros a month to rent a bike. - The origins of Swapfiets, and the genius marketing decision to use a blue-front wheel to make the bike’s identifiable - The operational challenges and economics of the subscription business - Who their customers are, and how that’s evolved over time - The launch of their new electric bike, and how that’s performing