The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 2: Content marketing for B2B organizations
There are two key parts to content marketing for B2B organizations: 1. Content production 2. Content consumption. In this episode, Yaag and Manish discuss the ebs and flows of content marketing in a B2B set up.