The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 34: The beauty of social selling in your ABM strategy
In this episode, Yaag and Manish discuss 'social selling', a topic that is often misunderstood and misrepresented. They go on to discuss how social selling can be effectively used in your ABM strategy.