The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 33: Chris Walker: The ROI game
Chris Walker, the founder and CEO of Refine Labs joins Yaag and Manish in this episode and opens up his views on: 1. The way attribution happens in content marketing today 2. Why it is high time for marketers now to find a better place than events and tradeshows to spend their marketing budgets 3. Why a lead shouldn't be going to an SDR and instead to an AE, and so on. This episode is sure to make you think on how you are practicing marketing today.