Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more about the world, our communities, and most importantly, ourselves.Get more brainy miscellany with TED Radio Hour+. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/ted
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#584: What The Lebron?
Nike is a smart multi-billion dollar company, but some sneaker fans have figured out how they can get a better price for Nike sneakers than Nike can. Some pairs trade like stocks — selling for double, quadruple, 12 times their retail price after they leave the store. Even used sneakers. Josh Luber, of sneakerhead data company, Campless, estimates that Nike let resellers walk away with 230 million dollars in profits last year — that's money that did not go to Nike. Today on the show, why would a multi-billion dollar company give up its profits to some scrappy guys on the street? For more: http://n.pr/1quQ7uT