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episode 101: How-to Introduce A Novelty Product In The "Better-For-You" Space In 2021 With CEO Of Brein Fuel Dr. Gerald Horn
Scientist, Doctor, and CEO of Brein Fuel. Dr. Gerald Horn is no stranger to inventing novelty product and following up with a successful segway from USPTO to the marketplace. This time he's innovating the "Better-For-You" space with a healthy cerebral enhancement alternative to the not so healthy 5Hour Energy and all their lookalikes.
Knowing how to navigate your way from idea to R&D to the patent office and then finally acquiring funding is usually a route many get lost on. This is only the beginning when you're really trying to establish yourself as a brand that's here to stay from the gate. Dr. Horn explains the exact how-to execution taken behind a powerful product.
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