Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more about the world, our communities, and most importantly, ourselves.Get more brainy miscellany with TED Radio Hour+. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/ted
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#444: New Jersey Wine
Note: Today's show is a re-run. It originally ran in March, 2013. Sometimes your success depends on how your competitors behave. People judge you not just by your product, but by the product that your rival down the street makes. This is a problem for Lou Caracciolo. He's trying to make high-quality wine, from grapes he grows in New Jersey. But Jersey wine already has a reputation — and fancy isn't it. On today's show: Can New Jersey become the next Napa? For more, see Adam Davidson's latest NYT Magazine column, Bottle Bing.