21st Century Resources for Marketing and Growing a Dog Related Business In today's economy there are thousands of dog trainers, groomers, kennels and daycares, pet sitters, dog walkers, and veterinarians that are seeing shrinking profits and even going out of business. Not only that but there are thousands more who are getting by just fine but would love to learn the skills to take their business to the next level. Six Figure Dog Business teachs the skills for marketing a business including: getting free publicity, website marketing, database marketing, increasing transactional value, referral programs, costly mistakes in marketing, etc. We’ll feature interviews with successful dog business owners, tutorials & call ins…. a great way for dog business owners all over the world to connect and learn what is working and what isn't, how to grow a business in tough times and how to stand out.
http://www.petliferadio.com/sixfigure.html
Six Figure Dog Business - Episode 86 Pet Retail Riches- How Money is Made By Going Retail
Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.
In this episode, I pick Basel's brain to learn how to get a product into retailers, how to thrive during the pandemic, how the money is made in retail, and even how someone with a product idea can get it launched. This was a fun one to be able to talk with someone with this level of entrepreneurial background.
EPISODE NOTES: Pet Retail Riches- How Money is Made By Going Retail