Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 152: How to Name A Podcast | Ep. 152
Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly.
Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them.
HIGHLIGHTS:
- Discover the importance of categories and keywords
- Learn how to make your podcast searchable
- Figure out what your 'line in the sand' is
- Understand the importance of including your audience
QUOTES:
"Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something."
"Think about what you believe in. That determines how you will own your corner, your niche."
"The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn."
"When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?"
CONNECT WITH BRANDON
Blog: www.brandsonbrands.com/152
Repurposing Content: www.brandsonbrands.com/resources
Coaching Call: www.brandsonbrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
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Talk soon!