I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 7: 3 Things About Lead Generation
In this episode, we will talk about the introduction to lead generation - why you should get into lead generation and the 3 crucial things you should know about it. So if you're new to the concept of digital marketing, you will keep hearing the term lead generation.
What is Lead Generation?
[1:14]
Lead is a person who has expressed some interest in your company's products and services in some way, shape, or form. Lead generation is the process of continually attracting them, deploying some strategies to convert them from leads from strangers, from prospects into leads.
How does Lead Generation Process Work on a High Level?
[4:58]
There are two ways to find your leads. Number one, let them find you. This is done through implementation like content marketing techniques, blogging, search engine optimization, search engine advertising, and searching on keywords or key terms.
[5:45]
Number two, go after your prospects and leads. This is done through Facebook advertising or customer targeting techniques where you kind of go after a specific demographic, certain psychographics, or run Facebook ads and Facebook campaigns.
[8:59]
Develop sustainable relationships and long-lasting trust and bonding and provide consistently valuable information. It is a form of entertainment that will keep them engaged.