I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 1: 3 Ways Zero-Based Thinking Helps You Move Your Digital Needle
Makarand Utpat is an internationally-sought marketing strategist known for his ability to turn things around and marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us how to move our digital needle through Zero-Based Thinking and the different aspects it encompasses.
Adopting Zero-Based Thinking
[01:15]
If you have the right set of tools and apply it correctly, Makarand believes you can achieve game-changer goals. It is knowing that by repeating what you do and getting the same result, as a business owner, you can adopt Zero-Based Thinking.
[01:58]
Successful business-owners turn things around through Zero-Based Thinking.
Zero-Based Thinking Themes
[02:51]
The first theme is to recognize that you now possess a new set of information based on the emerging technological advancements. You ask yourself if you would still take the same decision you have made in the past.
[03:42]
The second theme is to recognize that since you possess the information, ask yourself if you would be willing to stop doing the things no longer working to this date.
The Two-Feet Challenge
[05:26]
According to Makarand, the first challenge is how to keep pace with the new technologies while using your legacy systems.
[06:11]
To achieve digital turnaround, the first thing to do is challenge the assumptions that may have been integral in the past but are no longer applicable in the present or future business conditions.
[07:14]
The second way is to justify the new investments like replacing outdated technologies where you can blend them through the creation of digital apps or having your website optimized for mobile usage.
[08:43]
The third is to facilitate problem-solving through new possibilities that you may not have thought of earlier, like serving a broader set of customers or more engagement to your website through social media platforms.
[09:44]
It would be best if you were willing to experiment and explore new possibilities and be decisive enough to stop anything that is no longer working. Through this, it allows you to be ahead in the competition.
[10:26]
According to Makarand, the second challenge is to go back to the drawing board and look into how to move the digital needle by rethinking your business's shape and making it more digitally compatible.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
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Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q