I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 3: 5 Killer Tips - How to Solve Your Social Media Identity Crisis
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares his five killer tips with us to establish a strong online presence to solve your brand-identity crisis.
1st Killer Tip: Create
[03:40]
For Makarand, content creation is essential. Without it, people will not know your existence.
2nd Killer Tip: Catchiness
[04:04]
Even if you publish a book, blogging, producing a video, creating a podcast, or making an excellent infographic, Makarand believes that catchiness is essential. Without it, there will be no personality present in your work, and it will not convey what you are trying to communicate to your audience.
3rd Killer Tip: Consistency
[04:58]
Regardless of following the first two tips, Makarand suggests consistently producing and distributing your works to authority sites like Facebook, LinkedIn, YouTube, Twitter, and Instagram.
4th Killer Tip: Content Repurposing
[05:45]
According to Makarand, content repurposing is taking the same piece of content, then repurposing it into different forms, then uploading it to various social media platforms. If you are writing a blog, you can repurpose your content by:
- Converting that blog into video bites then uploading it into YouTube
- Turning your blog into a podcast then upload it to iTunes
- Take a couple of lines from the blog then tweet it to your Twitter audience
- Create an infographic or Instagram quote cards then post it to Instagram
Through these, you can leverage your content that would help you strengthen your presence online.
5th Killer Tip: Value
[07:19]
In Makarand’s opinion, more than getting viral, go after the value of your content. By creating valuable content, your online presence will stay longer. Make sure to speak to your target market by the resonance of their struggles, pain, and frustration—speak in their language. This will be an opportunity to establish connections and emotional bonds with your audience.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/