I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 8: 7 Steps - How to Create Your Unique Value Proposition?
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us the seven-steps to create your unique value proposition.
1st Step: Identify Your Unique Abilities
[03:44]
According to Makarand, list down 15 to 20 points that you think you are good at doing. It can be your passion, strengths, or things that you take satisfaction at doing.
2nd Step: Find What is Missing from the Marketplace
[04:23]
After you list out the points, identify 3 or 4 areas where you think that might have been missing from the marketplace that you wished could have existed. You can also figure out how to incorporate it with the current solution that existed.
3rd Step: Understand that Less is More
[05:25]
For Makarand, you do not need to cater to everyone unless your business is for the mass market like manufacturing shampoos and other similar products with significant demands. Try to focus on one or two segments. Otherwise, you will burn yourself out.
4th Step: Select and Choose the Crowded Market
[06:07]
Try to find areas where the market has already been established and stick to it. Try to go after the big pie. Makarand will not stop you if you wanted to go to uncharted territory, but you need to know it is a big warning sign.
5th Step: Become Expert in Your Niche
[06:54]
Once you found your strength and have aligned yourself to your niche, become an expert. Through this, you will become a trusted source or adviser for your target audience.
6th Step: Articulate Your Target Market’s Woes
[07:30]
Makarand advises speaking to your customer’s pain, frustrations, and challenges. Incorporate that language and convey that to your audience—making them feel that you have experienced what they have.
7th Step: Back it Up with Success
[08:16]
According to Makarand, you need to offer customer testimonials—proving that your value proposition works. Give them a Money-Back Guarantee if they are not satisfied, and make sure to follow your bold claims to stay relevant. This allows you to increases trust and transparency with your audience.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/