I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 5: 10 Ingenious Ways to 5x Your Branding
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us the ten ingenious ways to create thought leadership content to sustain your presence and its key benefits.
The Ten Ingenious Ways
[03:20]
Makarand suggests to create your content by:
- Have an idea to blog. Take your thought leadership idea and create a blog out of it.
- Convert that blog into a YouTube, Vimeo or Metacafe video.
- Convert that blog into a podcast episode, then upload it to iTunes or Soundcloud.
- Take meaningful messages from your blog then tweet it to your followers.
- Create an eye-catching infographic from your blog.
- Create Instagram code cards or regular course code cards from it.
- Convert your blog into a LinkedIn or SlideShare presentation.
- Create a webinar out of it from that blog and other blogs.
- Convert your blog into an article.
- Turn your idea into an eBook or a special report.
These are the ten ingenious ways to create content.
Three-Key Benefits
[05:35]
The first benefit is it allows you to create a consistent branding experience. According to Makarand, you need to apply a smarter approach to build your presence consistently.
[05:58]
The second benefit is that you become omnipresent to your audience. Regardless of your audience's social platforms, they will likely encounter your content because you are consistently present all the time.
[07:11]
The third benefit is it allows you to cross-promote content. Makarand believes that through this consistent presence, you drive traffic to your website that creates leads and possibly convert them into long-lasting customers.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/