I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 6: 10 Tips to Ignite Your Digital Marketing and Win Customers
In this episode, we will talk about ten valuable tips for getting your Digital Marketing efforts started on the right things. As you know, the advent of the web, social media, and the internet has completely transformed how we can target our consumers, buyers, by going into the nitty-gritty details.
10 Tips to Ignite Your Digital Marketing Effort
[2:02]
- Identify the persona of your customer or your target marketplace. Understand their goals, problems, pains, frustrations, pain points, and know your customers as much as you can.
[2:52]
- Deploy the power of specificity. It is in your best interest to have a specific strategy. It is okay to filter particular bad fits that may not be applicable or legit for your business.
[3:32]
- Create meaningful messages. It boils down to what a target customer is all about once you know who you are. You can come up with targeted messages to go after those customers.
[3:59]
- Respect the medium. There are two approaches you can take here. One is to get good at one or two channels that you'd feel comfortable with and then develop your marketing strategy. The other way is to look at it when you are on these different channels, different social media. Each channel has its characteristics.
[5:36]
- Do not underestimate the value of traditional media. We don't have to abandon the traditional marketing channels if that works for you. Think about how you can mix and match the traditional with social media.
[6:30]
- Go after the medium forest. Make sure that you have identified your market, your customer, and customer personas correctly. Then you can jump onto the medium.
[7:04]
- It is not about you. Talk about your product features from your consumer's perspective and the benefits your product or your service can offer to them.
[7:36]
- Go to the mediums where your target customers are interacting and engaging. Try to understand and analyze your market in terms of which channels they are feeling comfortable.
[8:24]
- Gratification provides value. Think about creative techniques like blogs, having the how-to sheets, budget sheets, understanding the customers' pain points, problems, frustrations, and how you as a solution provider can speak to that in the form of cheat sheets, testimonials, blogging, so on and so forth.
[9:04]
- Think about the conversion strategies, having robust conversion strategies to convert you, or leads or prospects into customers, and converting your customers into brand ambassadors.