I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 10: 4 Digital Trends to Watch Out For
The digital space has grown tremendously for the past year. Now that we are facing an unprecedented change in almost every aspect of our lives due to the global pandemic, we are forced to go digital, electronic, and “cyber” in nearly everything we do. It has changed the way we live, work, and interact with each other. In this episode, let us look at today’s digital economy and unpack 4 digital trends we have noticed applicable in our personal and professional lives.
4 Digital Trends
#1 Internet as a Viable Alternative
[1:32]
People can buy their goods and services through the internet. Today, it has become a reality. The Internet has become a viable alternative. People have accepted that as a traditional alternative to the traditional bricks and mortar businesses.
#2 The Rise of the Social Media Platforms and Digital Marketing Tools and Technologies
[2:07]
There are various social media platforms out there, Facebook, LinkedIn, Twitter, Instagram, Pinterest, Snapchat, etc. You will see a plethora of social media or tools and technologies, and platforms available. It has created various possibilities for the marketers, whereby now they can target the customers to the right kind of message.
[2:48]
When you have different digital marketing tools and technologies such as content marketing, blogging, email marketing, video marketing, and mobile marketing, it generates tremendous possibilities to go after your target market and your target customer and convert them into a final sale.
#3 People as Brands
[3:24]
With the advent of all these tools and technologies, if you have a unique ability and skill set, you can present that on the internet and monetize that. Hence, we see that many individuals have transformed themselves into unique brands. In many cases, they can challenge and shatter the traditional corporate brands that are into existence for the last decade.
#4 Achieving New Breakthroughs for the Businesses
[4:13]
When you look at all these multitudes of channels available at your disposal, businesses can now achieve breakthroughs that they probably did not even think about achieving before. They can now generate new leads and convert them into customers and possibly brand ambassadors or loyal customers. They can also offer new products and new services that businesses were not able to offer before.
Join me in this new cyber lane and let’s exchange some ideas. Let’s see how we can grow personally and professionally in the journey!