I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 2: 3 Building Blocks of Internet Marketing
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us the significance of understanding the aspects of marketing trifecta towards your business's success.
1st Aspect: Market
[03:29]
According to Makarand, you should know your target marketplace and its critical components:
- Demographics
- Age Range
- Salary Range
- Economic Classifications
- Gender
- Education Level and
- Geography
- Salary Range
- [03:59] Psychographics and
- Interests
- Goals
- Buying Habits and
- Influential Behavior
- Interests
- [04:33] The commonalities of your customers across these segments
Through these, you create the customer avatar or persona based on this information.
2nd Aspect: Message
[04:48]
For Makarand, the reason behind the strong online presence of companies like McDonald’s, Burger King, or Wendy’s is due to their taglines. Your message should be all about why your customer cares about you and what value you can provide to them in terms of your services or products that you offer.
3rd Aspect: Medium
[05:50]
Makarand observed that there is an explosion in social media varieties. Businesses tend to create their presence on every platform. It might be a good strategy, but he thinks otherwise. You can think about it in three ways:
- [06:41] Dominate one or two channels only and build yourself from there.
- [06:56] Locate where your audience interacts the most and build your channel from there.
- [07:11] Try to mix and match the two.
Through these, you can formulate your strategy to develop a strong presence online.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
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Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/