I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 12: Inbound vs. Outbound Marketing
In this episode, our host talks about inbound and outbound marketing and the difference between the two.
Outbound Marketing
[1:08]
Outbound marketing is also known as traditional marketing or interruption marketing. It's where you are going after your prospects, your leads, or your customers in the form of cold-calling, running email, sending them direct mailing campaigns, or you may be running TV or radio ads.
[1:58]
At its core, that concept is pretty annoying in nature, and you do not know whether you are going across the right targets or not.
Inbound Marketing
[2:23]
Inbound marketing is something from the perimeter. You have your prospects, strangers, leads, or customers, and they are coming after you. The notion behind inbound marketing is you have your presence built on the internet using techniques like content marketing or running some SEO to get placed on Google's first page as a part of Google's search engine results page.
[3:57]
Today, inbound marketing has opened up possibilities for you as an individual or an organization with a minimal budget to increase its robust presence on the internet. Then the target marketplace finds you based on their needs.
The Hybrid Approach
[4:29]
Although outbound marketing is annoying in nature, there is a great way you can create a hybrid approach where you can do the mix and match of inbound and outbound marketing techniques. The key strategy is to run inbound marketing implementations in terms of the content marketing group, get video tutorials, SEO, Search Engine Marketing, and generate some qualified leads. Once you have these qualified leads, you can run your outbound marketing campaign to have a more targeted, more specific, more segmented approach to go after these qualified leads.