I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 13: 2 Bullet Friday - What and How of Digital Marketing
In this episode, our host will cover two points that are crucial to achieve success in digital marketing and digital initiatives in general.
Old Business Models
[1:07]
Former Cisco Chairman John Chambers said that at least 40% of the businesses would fail if they don't change their business models in the next 10 years. The entire business model in terms of the businesses and the technologies are merging. Our day-to-day lives, the way we are using social media, cloud computing, and mobile applications are getting ingrained with how we live in our personal and professional lives.
The Bullseye Bullet Points
[2:08]
You need to know what and who, and how you take the information you gather and then convert it into a strategic advantage.
[2:30]
Number one pertains to knowing your customers in terms of their customer avatars and understanding their customer journey to understand them better. In terms of who they are, what their demographics look like? What are their psychographics? What are their passion points, problem challenges, and the digital touchpoints they are using?
[3:01]
Number two is about how you assimilate all this information and turn it into your strategic advantage. This is where you get into things of nature, such as understanding your goals and objectives.
[4:18]
You also need to understand what your marketplace looks like in terms of your core capabilities. Ask yourself, what are your core competencies? What are your strengths and weaknesses? Do you have any trades, or are there any opportunities you can take advantage of?