The Music Biz Podcast

Riding high on the success of his band’s debut album, Dead Poet Society’s Jack Underkofler talks all things promotion on Inside Music.

The music industry at large is trying incredibly hard to ignore the reality of the present day. The world is changing faster than ever, and the methods of promotion that worked as recently as early 2020 are no longer reliable. We live in a new world that demands creative thinking that, frankly, many seem too afraid or too insecure to attempt.

But the fact remains that people still want new music, and many are hoping to discover the next song or artist that can change their lives. The musicians and labels willing to try anything to reach those curious listeners are in a position for massive success, and Dead Poet Society is doing everything they can to seize the moment.

-!-, Dead Poet Society’s Spinefarm Records debut album, hit stores in February 2021. The alt-rock release serves as the culmination of nearly a decade spent writing, recording, touring, and grinding as hard as anyone can to make the band’s name known. Its existence is a testament to what happens when people fully commit to their craft, and it’s quickly turning heads throughout the rock community while other acts sit on the industry sidelines.

In this episode of Inside Music, Dead Poet Society’s Jack Underkofler chats with James Shotwell about the journey behind -!-. He recounts how a fan in Mexico gave the band an international stage and how a move from Boston to Los Angeles put the group in a position to reach mainstream success. Jack also shares what he’s learned about promoting music in a post-COVID world. Check it out: