The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 68: Jeremy Epstein: Using OKRs to drive better marketing outcomes
In this episode, Jeremy Epstein, the CMO at Gtmhub takes us through his practical and immersive experience on "How to effectively use OKRs to drive better marketing outcomes?” He dives into: --> What makes OKRs so interesting? --> How is it different from other strategy execution methodologies like BSC? --> How the adoption of OKR begins at a company - the right stage for you to adopt OKRs --> How many objectives is too much? Why OKRs fail at some organizations, and a lot more... After listening to this episode, if you have more questions and want to get in touch with Jeremy, he's at jeremy AT Gtmhub.com