I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 17: 5 Sureshot Ways to Humanize Your Brand
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand guides as to how people can improve and promote their social media brand.
Participate with People
[0:46]
For Makarand, communication is essential. It is all about sharing thoughts and interact with people who are trying to build the brand. Listening is a necessary aspect of gathering insights and allowing possible customers to create a good bonding connection to the brand.
Incorporate Stories
[2:06]
Stories allow people to create emotional connections and are a great way human touch and to set differentiation from the rest.
Importance of Personality
[3:09]
Stories allow people to create emotional connections and are a great human touch and set differentiation from the rest.
[4:20]
Being genuine about one’s personality might end up resonating or repelling certain types of customers.
C-Suite Mandate
[4:31]
The company’s strategy towards its goal should align with its roadmap. Their culture should also be able to support their system to create a top-down C-suite mandate.
Promote Value
[6:02]
As people are trying to implement and incorporate the four steps that Makarand talked about, he wanted to ensure that promoting value should be implemented. Delivering consistent value creates consistent relationships by providing solutions and interacting with customers.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
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