I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 19: Email Marketing Tips - Why You Should Build an Email List
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is out by others who want to turn around crises or conflicts into opportunities. Today, Makarand talks about email marketing and why we should give it an important priority.
Robust Email List
[0:35]
Makarand highlights the importance of an email list regardless of one's profession or agency. With digital marketing consisting of different aspects, email marketing remains a vital property in the field. Email marketing talks about exchanging emails to gain information from one another and promote a valuable offer.
[1:53]
Email marketing comes as a responsibility. Prospects and customers give their email out of trust to a company and aiming to achieve something valuable. It is the company's responsibility to ensure the customers' safety and avoid spamming their customers.
[2:55]
Marketing Organizations, such as DMA Institute and VentureBeat Campaign Monitor, offer many benefits and a huge difference from using social media marketing.
Personal, Purpose, and Marketing
[5:07]
In email marketing, composed emails should be more casual in nature and conversational. Every email sent to prospective customers should have a clear purpose as to why they are receiving those emails. Consistent delivery of email that has valuable content gives the prospect customer a higher possibility to build loyalty to the company, thus creating a stable relationship. Lastly, Makarand stresses the importance of knowing your prospective customers or audience. Learning the target customer market helps the company tailor-make value propositions in a much more ingrained way.
[8:54]
With email marketing improving over the years, companies or agencies can mix and match their prospective consumers in a much faster and smarter way.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
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