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episode 115: Candy-Category Disruptors BEHAVE Founder Mayssa Chehata Talks Starting An Industry Game-Changer
Smarter-Snack Pioneer and Candy Entrepreneur. Mayssa was a couple years ahead of the curve when she decided to launch her "low-sugar candy that’s actually good — so you don’t have to be" brand BEHAVE. In the last 2 years they've established a DTC-orient brand voice that stick out in the crowd.
Mayssa shares everything from getting their branding with local NYC agencies, working with chefs instead of food scientists, manufacturing & distribution, and keeping up with demand since their launch last year... and more!
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