I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 20: 6 Strategies to Build Your Email List
In this episode, Mak Utpat will discuss the six strategies of building an email list and some email marketing tips. Mak Utpat is a CEO, Marketing Consultant, Speaker, and a published author. He can turn around crises or conflicts into opportunities.
Email Marketing
[01:15]
Email marketing is similar to sowing seeds. We eagerly await the flood of new prospects joining us. Your email list is going to grow organically. It will comprise the prospects or customers who want to opt-in for some values or lead magnet you offer in exchange.
Direct Marketing Association
[01:57]
The ROI for email marketing is about a 40 to 100% rate of return for US businesses.
Email Beats Social
[02:23]
Customer acquisition will get you to 40 times higher return or 40 times of acquiring new customers through email marketing rather than going through Facebook or Twitter.
Compelling and Relevant Content
[02:55]
Make sure that you are offering massive value whenever you’re speaking to your target marketplace. Keep your tones conversational. When you are providing value in a much more ingrained fashion, you won’t go wrong.
Sharing and Forwarding
[03:47]
Encourage your email list to share and forward your blog or your Youtube video or whatever piece of content you’re producing. Never underestimate the value of the content you’re creating. If you believe in that, be confident to ask your prospect to share and forward because that’s what social media is all about.
Opt-in Campaigns
[04:26]
To refresh your stale email list, you must create opt-in campaigns. Remove the contacts that do not respond to improve your deliverability rates of emails.
Online Contest
[05:01]
Promoting online contests is a creative way to generate an email list.
Cross-Pollination
[05:30]
You can request your partners to have your blog featured on their website, host a webinar, ask for a new e-book registration or run Facebook ads. This allows you to generate a new audience that may be receptive to what you have to offer.
Building Consistency
[06:22]
Consistency is key. Make sure that whenever you are sending the email, you are providing compelling content consistently and continuously. This can be achieved with the help of an email software.
Go to https://www.makarandutpat.com/ to know more about Mak Utpat.
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