Podcast Pontifications

Marketers ruin everything and it's difficult to have a conversation about personalization in podcasting without drawing some well-deserved side-eye from privacy advocates. (Hi, Andrew!) 

Stripping away all the negative connotations and possible/probable nefarious behavior, most reasonable people would prefer a more personalized experience for many things they encounter in their daily lives. Think instead about what a more personalized listening experience might be if we abandon the one-size-fits-all approach. Like:

• A personal feed of my show that only sends down episodes on the topic of Listener Experience (the topic of this episode), Future-Forward Thinking, and maybe Perspective Shifts
• A custom-assembled episode for a listener who wants more funny and less knowledge-based segments from The Geologic Podcast
• A QCODE show that won’t send me files of their great serialized podcast fiction until the series is at or near completion so I can mainline the content

All of these listening experience-enhancing things are possible in podcasting. And none of them creepy or privacy-invading. Stepping back from podcasts for a moment and looking at trends in the larger world of CX—customer experience: This is the direction in which the world is headed.  

Once the benefits of personalization are made obvious and demonstrably better to the customer, people will have no trouble sharing more info—but just the right info—necessary to deliver that personalized experience.

Not just creepy ads.

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/taking-the-creepy-out-of-personalized-podcasts

Follow @EvoTerra on Twitter for more podcasting insights as they come.

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Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

Image credit: Aimee Vogelsang on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy