I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 21: Culture Eats Strategy for Breakfast
In this episode, Mak Utpat will discuss tips for Digital Transformation. Mak Utpat is a CEO, Marketing Consultant, Speaker, and a published author. He can turn around crises or conflicts into opportunities.
Zero-Based Thinking
[04:54]
It’s about sound decision making in the constant change dynamics that is all around us. Recognize the new set of information that you now possess, like emerging business trains, technological advances, change priorities, the need to become more competent, or learning from lessons from the past. Zero-based thinking helps companies to challenge the assumptions, justifies the investments, and facilitates problem-solving.
Defining Clear Intent and Outcomes
[06:29]
As a leader, you must clearly articulate the goals you use to communicate that vision. Ensure that there is a clear financial business case with a clear ROI that is articulated so you can manage the expectation.
Team Roles
[06:53]
You may have to introduce new technologies, which will require augmenting the skills set or creating new roles in the organization. You will have to tie it to the HR performance compensation.
Advancing Branding Efforts
[07:16]
You can make the leaders be part of the transformation by coming up with a storytelling mechanism or medium where they can share struggles, setbacks or making the employees responsible for driving digital transformation and be part of your communication.
Engaging Business Community
[07:47]
You need to make sure that you understand their pain points and needs. You must have a voice for customer surveys and make sure that you meet the requirements.
Streamlining Business Processes and Capabilities
[08:04]
You may have to design cross-functional systems such as Master Data Management or CRM, your enterprise application integration, or your email marketing system. You have to keep in mind your data analytics. You may have to create new mobile apps as a part of supporting the new digital landscape.
Risks and Experimentations
[08:41]
Digital is a new frontier. Make sure that you introduce prototyping. Do some spoilers, then pick a feel for how the new technology is going to play. Ensure that there is enough tolerance for accepting risks and that failure can be a reality, and don’t penalize the people for that.
[09:18]
Ensure that culture and strategy align together to achieve the most significant impact and make sure that you can successfully transform your company from point A to point B to the digital initiative.
Go to https://www.makarandutpat.com/ to know more about Mak Utpat.
You can also follow Mak on his social: