I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 23: Digital Marketing Tutorial for Beginners
In this episode, Mak Utpat will share digital marketing tips for beginners. Mak Utpat is a CEO, Marketing Consultant, Speaker, and a published author. He can turn around crises or conflicts into opportunities.
Learning and Unlearning
[01:19]
Digital marketing has massive power. If done correctly, it can deliver significant ROI and can take your business to the next level. It can set you apart from the competition.
Setting goals
[02:16]
You need to know why you are getting into digital marketing. Your goals and campaigns need to be purpose-driven, and it has to be associated with concrete, tangible goals.
[03:12]
Failing to plan is planning to fail. So don't make that mistake. Ensure that you go with a firm set of goals.
Defining Outlets
[03:26]
Having a website is not enough. It merely means that you have established an Internet presence, but the presence will do you nothing if you don't engage in marketing activities and you don't expand and build your presence across the internet. Having a website is not only one important criterion, but it has to be user-friendly, which is essential for you and your audience to interact through these multiple social media channels.
[04:24]
There are a great plethora of social media channels. Start with the ones you are familiar with and the most popular ones out there. Hone in on those that can bring you the most results.
Implementing SEO and Content Marketing Strategy
[05:09]
Search engine optimization and content marketing are two aspects that are entirely complementary to each other. Consumers are always searching for something on any search engine. If you want your website to show up on the search engine results page, you have to optimize your website. This allows search engines to identify what your site is all about. It ensures that users get presented with your site.
Adopting SEO
[06:09]
There are many strategies for adopting SEO, such as creating quality content and establishing external links to your websites called backlinks. Then effectively using keywords. It does take time, and it's not an overnight strategy. It is a long-form, very sustainable strategy.
Quality Content
[06:35]
To create quality content, you need to know content marketing. It’s all about creating content, catering to your audience's needs, and addressing their pain points. Content can take many manifestations, such as texting, videos, images, visual images, and blogs.
[07:23]
Doing SEO makes you look good on search engine sites. Doing content marketing makes you look good in front of your target marketplace’s eyes. That is where you can drive engagement, build a loyal audience and build trust with your target marketplace. If you can achieve that, there's such a huge accomplishment.
Go to https://www.makarandutpat.com/ to know more about Mak Utpat.
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