PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 65: Understanding How To Reach Multicultural Communities with ChavezPR President Stephen Chavez
In This Episode… We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it. Show Notes · [00:48] Are you a coffee or tea drinker? · [02:19] Can you give a brief rundown about your expertise? · [06:57] What does the current PR landscape look like? · [10:38] Has there been a dramatic shift in PR in 2020 and 2021? · [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc. · [12:32] What do PR pros miss when reaching multicultural communities? · [19:11] Is multicultural messaging going to be even bigger this year? · [22:32] What has been effective in reaching multicultural communities? · [25:05] Make sure your influencer list is up to date? · [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities? · [26:47] If you could create any PR strategy, what would you create? · [27:28] Final thoughts · Stephen Chavez was our guest today. Learn more about ChavezPR. Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.