The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
episode 73: Using NLP and sentiment analysis for improving product relevance to customers
In this episode, Tom Griffiths, CRO at TalkAItive, joins us to share his insights on how to leverage NLP and sentiment analysis in improving the relevance of your product with your customers and target audience. He talks about: --> What is sentiment analysis and how it works? --> How do we use AI to analyze the context of something and more importantly to understand the momentum behind conversations? --> Does collecting feedback using a bot really help? Does it motivate people to really share what they feel, in comparison to talking to a real person on the phone or a zoom call for that matter? --> Can NLP be useful in a workplace environment to understand the real workplace issues like sexual harassment, which is usually hard to prove? and a lot more...