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episode 119: SOLD OUT - Common CIder's Honcho Fresca Goes DTC w/ Common Cider Founder Fran Toves
Cider Scientist and Craft Beverage Entrepreneur. Fran Tove's has been holding down the craft cider home front as the Ca native Common Cider head honcho for almost a decade to date. In that time they've expanded into neighboring states and made their way into the Wholefoods of the world as THAT craft cider beverage.
They've pivoted as of recent and are now in competition with the TRULYs and White Claws on shelves but as the only sparkling fresca out there. Now that 2020's smoke has cleared Fran and Co. have been busy making 2021 a successful year with sights on even bigger plans slated for the years to come!
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