I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 31: Introduction to Facebook Advertising
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his insights about Facebook advertising.
Utilizing Facebook
[00:37]
Facebook advertising is a must have in your arsenal. Unlike the up and coming trend of Instagram or Snapchat, Facebook has features and capabilities it can offer.
Levels of Categories
[01:22]
There are categories you need to understand before diving into Facebook Advertising;
1. High-level, broad-based Category
a. Demographics
i. Age
ii. Gender
iii. Ethnicity
b. The page interest of your target audience
c. Understanding the activity of the audience based on your website
2. Internet-based Category
a. Facebook suggests a pool of target audience after inputting certain criteria. You can take advantage by:
i. Video highlights of your products and services
ii. Writing a copy of your offers in your target marketplace
Advice
[04:04]
Don’t go after a big piece of pie as it can get expensive quickly. Less is more. The more specific your ad is, the more impact and resonance it can make to your audience—that is what you want to happen.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
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