A talk with Hennes Bender and Britta Lerch and Lennart Oberscheidt about page21, an immersive art project for the development of new digital narrative worlds co-funded by the Ministry of Culture and Science of Northrhine-Westphalia. They also discussed questions about the future of arts and culture in increasing digital times, immersion and the possibilities and challenges.
With a background in marketing management, communication and social psychology, Britta has spent the last 17 years working as a concept developer, strategic advisor and project manager for agencies, companies and the cultural sector. From 2016 to 2020 she was the overall project coordinator for the European audience development project smARTplaces, which she also co-developed. She is further deepening her passion for innovative approaches for audience engagement and the digital in her current role as the project manager for “page21” at the Dortmunder U, an experimental digital art project of the storyLab kiU, the Museum Ostwall and the Museum for Art and Cultural History Dortmund.