PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

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episode 67: Finding the Theme in Book Publishing with Burning Soul Press PR Manager Allison Buehner


In This Episode…

Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more!


Show Notes

·      [00:50] Are you a coffee or tea drinker?                

·      [01:18] Can you tell our listeners a little bit about your expertise?               

·      [02:40] What advice do you have for new authors publishing their book?                    

·      [04:10] What are some common mistakes authors make when bringing awareness to their book?              

·      [04:59] How do authors go about getting people to sign up for their email list?

·      [05:46] What is the PR process for authors sharing their book with the public?

·      [07:23] Should the author look at creating videos or podcasts?

·      [08:28] Should the author be looking at Clubhouse and creating content there?

·      [09:11] What have been some of your most successful PR strategies?

·      [10:11] What are some great tools for authors to use when creating content?

·      [12:15] What trends do you see in book publishing?

·      [15:17] Are there going to be more “package” deals when an author sells their book?

·      [15:54] Are authors going to start live streaming or using live streaming services?

·      [17:11] If you could write a book, what would you write about?

·      [18:15] Final thoughts


People and Companies, We Mentioned in the Show

·      Allison Buehner was our guest today. Learn more about Burning Soul Press.


Episode Length: 19:11

Thanks so much for tuning in. Join us again next week for another episode!


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 April 28, 2021  19m