I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 32: How to Drive Traffic using 3-Phased Funnel
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the three-phase funnel to drive website traffic.
The Three-Phase Funnel
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If you want to drive traffic to your website and drive your visitors to your webinar or landing page, utilize the three-phase funnel:
1. Awareness Phase. The upper part of the funnel. Run an ad, and make people aware of your products and services that would ultimately generate leads.
2. Education Phase. The middle part of the funnel. The goal is to establish yourself as an expert of a subject matter to establish trust.
3. Commitment Phase. The last part of the funnel. This is where the leads you generated are nurtured from their interaction on your socials, products, or services. And this is the part where you make the sales pitch.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
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