I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 35: What No One Tells You About Native Content
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the social platforms to expand your reach and extend your content.
Native Content
[00:26]
Native content is a form and function of your underlying social media platform. There are many platforms to choose from:
1. YouTube, Vimeo. Platforms for video content.
2. Twitter. A platform for bite-sized information and is all about conciseness.
3. LinkedIn. For professionals with content at professional or corporate levels.
4. Snapchat. A platform for funny and effervescent content at an ample amount of time.
5. Instagram. For storytelling through nifty videos or pictures.
6. Facebook. The platform for a wide array of options, integrating audio, video, and text.
7. Website. A platform for comprehensive content with no size or length restrictions.
[02:06]
Native content serves a purpose and provides value either in a form of entertainment, motivational, inspirational, or educational aspect. Therefore, it has to be produced consistently and regularly.
[02:42]
From solopreneurs to small, medium, large-sized businesses, the one who produces content aligned to a platform has a better chance of getting remembered and appreciated by the audience. They have a higher chance of succeeding and reaping the rewards.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
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