I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 37: How To Earn Profits From Your Content
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. Others who wanted to turn around crises or conflicts into opportunities sought his expertise in different topics such as digital marketing and personal development. Today, Makarand shares the three key elements on how you can turn content to profit.
[01:00]
You cannot rely on others to promote your content. The possibility of your content being discovered and for it to rise to the top is challenging and time-consuming. Promote your content proactively and consciously because no one will do it for you.
[02:12]
The three key elements to turn content into profit are:
1. Produce. Create content regularly and consistently. It can either be your own content or curate through existing articles, news, etc., and create your own spin on it.
2. Publishing. Take advantage of the key social media channels like your website, LinkedIn, YouTube, Soundcloud, Facebook, etc.
3. Promote. Promote your content across social media platforms.
[05:00]
Content can be transformed into multiple manifestations; audio, video, text, blogs, testimonials, podcasts, tutorials, cheat sheets, infographics, etc. Make sure that the content you create aligns with your brand’s messaging, value propositions, and objectives.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
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