I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 42: Why Blogging Is An Important Part Of Your Social Media Strategy?
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses with us why blogging should be an important part of your social media marketing strategy.
Blogging
[0:29]
Blogging presents indispensable part of content marketing, which essentially allows you to capitalize and leverage the power of social media.
How does Blogging helps you?
[0:45]
Blog helps you include relevant keywords that can essentially help the users in whenever they're conducting the long tail search. Blog essentially helps you include those relevant keywords, while encouraging clients in Google search, engine friendly environment.
[1:50]
Blogging helps your digital marketing strategies by creating more pages to be indexed. You are adding the right keywords to help you out and your site and your credibility and persona at the end of the day.
[2:30]
Themes and blogs that are in sync with your social media goals and objectives will allow you to drive more traffic, increasing chances or the website customer conversion.
[3:16]
If you continue developing exciting content, it will allow you to create loyal relationships and create a genuine following, which will essentially help you convert those prospects into customers.
[3:57]
You could use your social media posts to pick a person to hook a prospect so that they can keep coming back to your website to your blogs.
[4:23]
They add value if you keep producing blogs. It's great, it's essential, it's active. And if you save regularly distributing through the leading social media networks, you will become a thinker.