Ian is a world-record ultradistance cyclist and traffic, transport and environmental psychologist. He teach statistics and traffic psychology at the University of Bath and does research on road safety, travel choices, energy consumption, water use and the built environment. His research focuses particularly on unconscious and low-awareness causes of everyday behaviour like habits, the environment around us and unconscious stereotypes.
Outside work, a big part of Ian’s life is ultra-endurance cycling. In 2019 he broke the world record for cycling between the Northermost and southernmost points of Europe - 6,367 km in 16 days, 20 hours and 59 minutes - an average of 377 km per day to take the official Guinness World Record.
Book: Endless Perfect Circles
@iancyclesalot on Instagram