Can I use blockchain technology? Will artificial intelligence take over my career? What exactly is "Machine Learning"? These are some of the questions „SHIFT – Living in the Digital Age“ tries to answer.
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The Success of Streaming Services
10 years after the founding of music streaming service Spotify, streaming has gone mainstream. The video and music platforms try to set themselves apart from their competitors by offering the best playlists. Instead of buying CDs or DVDs, millions of users now subscribe to services like Apple Music, Spotify and Netflix. One advantage is that they offer custom playlists of music and videos. They're designed to offer users what's really of interest to them. Such playlists are generated using computer algorithms. But the best ones are then fine-tuned by humans.