Shift: Living in the Digital Age

Intelligent apps are there to make life easier. Personalized services can do anything from arranging your pictures to telling you about your surroundings. But what do these free services want in return? Your information.A Berlin start-up has developed an app that connects guests with the hotel they're staying at. They use Bluetooth beacons. The hotel benefits from the app because it provides them with data about their guests, which they use to personalize their marketing. The use of location-based services in general is on the rise. They help people locate buildings and services or simply get around.