I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 43: How To Make An Awesome Blog?
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses on how to create a highly readable blog.
Digital Marketing
[0:15]
Digital marketing is a necessity if you want to create trust and meaningful relationships. Blogging is a crucial component that you should not underestimate in terms of its potential.
Creating your Blog more interesting
[1:15]
Keep it highly readable in terms of breaking your sentences make sure that content is split correctly nicely it is readable.
[1:32]
Keep the content of appropriate size.
[2:31]
Make it look good. In terms of the background, and the color scheme, make sure you're using the appropriate font size. Keep content relevant to your target audience, make sure that your content adds value, and keeps it a simple, natural flow-looking scenario.
[3:16]
Mobile responsive themes make sure that the blog is optimized for the underlying device.
[3:57]
Make it easy to share. make sure that you are able to add in a lot of social media share buttons.
Building an Authority using your blog
[4:07]
Make sure that your content is relevant and adding value. You can mix and match your content.
[4:35]
If you have good content, think about guest blogging as a win situation because it allows you to leverage other people's platforms.
[4:44]
No blog is a lone wolf in the industry. If you can comment and provide lovely insightful comments, it adds value to the blog and read in the author's mind.