Podcast Pontifications

Would it surprise you to learn the most popular podcast listening app, as reported by actual listeners, is not Apple Podcasts or Spotify, but actually YouTube? 

Yes, your podcast’s analytics package reports something quite different. That’s mostly due to differences in accounting between listening platforms and the podcast industry’s obsession with the pointless metric of “download”.

But it’s also because podcasters aren’t playing to the strengths of listening/watching services used by living, breathing humans to more than just listen to podcasts.

Far too few of us make the type of content that works well on YouTube, preferring instead the low-effort (and low-result) approach of uploading full episodes only.

Few, if any, of us are experimenting with alternate cuts and remastered versions of our episodes on Spotify, when that’s been a staple of the music industry since the music industry started.

Every year we hear from consumers that they listen to our shows in ways we have trouble wrapping our heads around. And every year, we close our eyes to the reality staring us in the face and resume our efforts of trying to distribute our episodes everywhere with as little effort as possible.

What would you change about your podcast publishing if you considered your Apple Podcasts audience different from your Spotify audience, which is distinctly different from your YouTube audience?

Because they are all three distinctly different audiences. Perhaps it’s time to treat them as such.

Links Mentioned:

• Edison Research Podcast Consumer Tracker - https://www.edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/

• Tom Webster’s article - https://tomwebster.media/archive/platform-wars/

• Overcast - https://overcast.fm/

• Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe

• Coffee Membership: https://www.buymeacoffee.com/evoterra

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/facing-podcastings-round-peg-square-hole-problem

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

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And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Photo by Tomáš Petz on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy