The Actionable Futurist® Podcast is a show all about the near-term future with actionable advice from a range of global experts.Your host is leading Futurist and AI Expert Andrew Grill, a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success.Known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as Vodafone, Adobe, DHL, Nike, Nestle, Bupa, Wella, Mars, Sanofi, Dell Technologies, and the NHS.His upcoming book “Digitally Curious” set for a 2024 release by Wiley, delves into how technology intertwines with society’s fabric and provides actionable advice for any audience across a broad range of topics.A former Global Managing Partner at IBM, five times TEDx speaker, and someone who has performed more than 550 times on the world stage he is no stranger to providing strategic advice to senior leaders across multiple industries.Andrew’s unique blend of an engineering background, digital advocacy, and thought leadership positions him as a pivotal figure in shaping the future of technology...
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episode 5: S3 Episode 5: Mark Schaefer on Cumulative Advantage
On this episode of the Actionable Futurist® podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred.
He’s also the author of the world's best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion" - an Amazon best-seller.
His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.
Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
We had a fascinating discussion that I know you will enjoy.
Topics covered included:
- The genesis of influencer marketing
- How we can all gain a cumulative advantage
- Why it's time for marketers to be humble
- The opportunity for TikTok
- How serendipity can play a huge role in your life and career
- Mark's view on the demographics for each social network
- How social media will fracture
- How we now live in a world of infinite media
- Harnessing the era of unintended consequences for marketers
Resources:
Azeem Azar's Exponential view
Benedict Evans Newsletter
More on Mark
LinkedIn
Twitter
Blog
His books
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Andrew's upcoming book