Brand reputation refers to how a particular brand (whether for an individual or a company) is viewed by others. A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services.
Maintaining a positive brand reputation increases customer loyalty, builds confidence in the market and helps position you as a leader in your space. On average, consumers will read around 10 product or service reviews before making a purchase, which is why having a positive reputation is so important.
7 Powerful Ways to Build a Great Brand Reputation
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