I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
https://www.makarandutpat.com
episode 44: #1 Secret To Succeed With Social Media
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses he secret to succeed with social media as an equal opportunity.
The Big Picture
[0:35]
Social media has changed all that for good. We don't have to possess all these attributions for us to succeed with social media. If you are talented, creative, and know-how to market yourself, then you can achieve.
[3:35]
We live in an unprecedented era unprecedented social revolution, says the author, with a dose of a little bit of creativity, research, self-introspection, and minimal investment dollars.
[4:20]
If you keep providing consistent value, if you take massive action without expecting back anything in return, you will see immense traction to be generated.
Adding Value
[4:44]
Focus on benefits versus features. Think about what benefits customers rather than talking about your own products or services.
[5:00]
Always think in terms of have your audience's pain points, challenges, frustrations, desires.
[5:20]
Swim in your lane.
[5:26]
Storytelling can add value.
[5:28]
Remaining and being authentic.
[5:32]
Showing vulnerability will allow you to create an instant and long-lasting connection with your target market.
[6:02]
Do not keep any hidden agendas. Keep it clean, keep it simple, keep it straightforward, over time, begin to see a sense of engagement, a sense of relationship getting developed.